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While working as part of the Audience Development & Innovation team at McKinsey Global Publishing, I edited editions of some of their most popular newsletters. This process involved choosing articles, writing headlines and summaries of those articles, incorporating editorial feedback, and moving the email through our internal design and testing processes.
While working as part of the Audience Development & Innovation team at McKinsey Global Publishing, I wrote many different types of content to promote McKinsey & Company's editorial products. One of the main projects I worked on was assisting with the launch of the digital edition of McKinsey's flagship publication, the McKinsey Quarterly.
Landing pages created for company website to advertise laboratory testing services to legal and insurance professionals, with content based on research and interviews with subject matter experts.
A statement of purpose and research summary created to launch a new philanthropic commission and dedicated research working group.
Company website page advertising services available to insurance agents and legal professionals.
Press release announcing that a company has been named to Inc. magazine's list of the 5000 fastest-growing companies in the U.S.
Includes sample social media posts for a library society and non-destructive testing group. Posts promote webinars, membership activities, sponsors, and more.
Includes step-by-step instructions for setting up the event, adding poll questions and custom registration options, and running the event.
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