While working as part of the Audience Development & Innovation team at McKinsey Global Publishing, I wrote many different types of content to promote McKinsey & Company editorial products. One of the main projects I worked on was assisting with the launch of McKinsey's long-running flagship publication, the McKinsey Quarterly. 

For nearly 60 years, McKinsey's flagship publication, the McKinsey Quarterly, was only available to a small, exclusive audience as a print magazine. However, in early 2023, McKinsey began offering digital subscriptions to the Quarterly to a much broader audience. 

As a content marketer, I wrote content that  helped launch the new digital edition of the Quarterly to a multitude of audiences. First, internal audiences, legacy print subscribers, and other key groups got privileged access to the digital edition. Then, McKinsey opened subscriptions to their full email subscription list and began sharing the opportunity on its social media channels. 

Each piece of content I wrote needed to accurately convey the benefits of reading the digital edition, communicate the overall value of the publication, and be specific to the audience we were targeting, while maintaining a consistent brand voice.

Note: This position was a fixed one-year contract role via RedStream Technology.