When it comes to marketing, it pays to think like an investor

Three-quarters of chief marketing officers (CMOs) feel like they're being asked to do more with less, according to a recent Gartner survey of more than 400 marketing leaders...

Are you on social media? Here’s how businesses can use social channels to stand out

After getting its start on Chinese social media, livestream shopping is growing in the US, with one research firm predicting that the country’s sales could reach $50 billion by the end of the year...

Investing in middle managers pays off—literally

Top-performing managers support employee well-being, prevent attrition, and improve the overall health of an organization. But does investing in middle management contribute to a company's bottom line?

The state of consumer spending, tech and Gen Z's mental health, personal reinvention, and more:
The Daily Read Weekender

This weekend, take some time to relax and catch up on our latest insights on how consumers are feeling—and spending—this month, the positive and negative effects of technology on Gen Z...

Is your organization resilient—and ready for the future?

Leaders often expect their employees to be resilient—that is, able to keep pursuing a goal even in the face of setbacks and difficulties. Yet resilience isn't an innate trait...

Employees are looking for connection. Can the new hybrid office deliver?

The past 100 years have seen the rise and fall of the cubicle, the open floor plan, and more, as the layout and function of offices have evolved in response to broader changes in technology and society...

How can companies create a loyal customer base?

The quality of a business's customer service can be as important as the quality of the goods and services it offers. When organizations respond to their customers' needs...

How do organizations become better innovators?

Fewer than one of every ten executives surveyed reports being satisfied with their organizations' innovation performance. Many companies are better at day-to-day operations...